Sunday, March 8, 2009

Where to put keywords in your content - How to write an effective article that gets searched

Remember that when you write content for the web, you are always on the lookout for prime keyword phrases.

Prime may mean a number of different criteria. Ideally, we want our blog to get a high number of high quality visitors. It doesn't matter if you have 100,000 people visit your site that sells steaks if they are mostly vegetarian.....

Likewise, you wouldn't promote an online sating site a person who's happily married. You would be better off targeting socially active young single people.

So when we use a key phrase, we don't want to promote our dating services website on just the generic term "dating" since it's too generic AND competitive.

You need something that is not extremely competitive so that you can get in the top of say Googles search results.

Example - If I write an article about Saving money when going on a date....then you probably don't want the term "dating" so much, since most of the people typing that one keyword are not always looking to save money on a date...they could be looking for some totally different dating content.

Furthermore, there are many competiters targeting these generic keywords, so why not go into the search engines and fill it with content where it needs it. Places where there are specific searches going on, however they are not flooded with competition.

So I may use the key phrases like "dating on a budget" or saving money on a date". You want to use these little 2-5 word keyword phrases because they are much easier to place in the search engines with. Remember, it's probably better to be on page one of a Google search that gets only 100 searches a month than to be on page 3 0r worse under some generic phrase.

When you define the 4-6 key phrases for your article or posting, then you want to take your one main key phrase and use it specifically at the very beginning and the very end of your article. I CAN'T OVER EMPHASIZE this enough!

You can look at the structure of this blog as an example. Always write in short 1-3 sentence paragraphs so that you don't lose your reader.

You'll see that my main phrase here is "where to put keywords in your content". I'm also using in this last sentence which helps as well...although we must be sure to keep things "random" if that makes sense, because Google catches on to self promotion tactics and they don't pick you up as much.

This article is about keywords...and not just that, but where to place them, not just in any context but in a web writers content. I used this phrase based on intuition, since I just know from experience that there are a few people out there searching that specific phrase and variations of it.

When they do those specific searches, I may be one of the very few people that has written so specifically according to their particular search term.

So you see, people type rather specific phrases in Google and other search engines all the time and often they don't find what they are looking for. What you want to do is target thos "holes in the search results" if you will.

And here I will put several related key phrases just to recap and remind Google of what my content is about.

online web content writing, how to select key phrases, how to select keywords, where to put keywords in content

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